Marketing Mix Research Paper Example | Topics and Well Written Essays - 1250 words

Marketing Mix - Research Paper Example the core product, the augmented product and the tertiary product (Ferrell, 2010). Before a company enters the process of creating a product, it has to answer some questions like; what type of product do they want to sell, what would be the quality of their product and also decide whether they will label their product as only new or sub brand. Based on these questions, some decisions have to be made. These product decisions affect all other marketing mix variables e.g. launching a machine of the highest quality influence the price and marketing strategy to be adopted to promote it. Being the determinant of any other marketing variable, a product features can be altered to make it fit in the marketing mix (Ferrell, 2010). This variable is largely dependent on other marketing variables therefore calls for regular review. The key factors that affect the price of products are advertising expenses, marketing expenses, distribution cost of the product, cost of creating a product and any damage fluctuation in the market (Dogra, 2007). These factors varies independently thus causing price of a product to bear the brunt of changes for a certain period of time. The change in these other variables calls for reduction or increase in the price of the product accordingly. Other external factors also hugely affect the pricing strategy to be adopted by a company. Competition vastly determines the pricing strategy to be adopted by a company. Especially if, the two companies’ products are substitutes, then a company has to set prices that are appropriate to the so as to avoid losing the market advantage to the competitors. Some companies choose to use pricing as a tool to position their product. Others use pricing as a tool to support sales promotions. They give their esteemed customers sales promotions inform of trade discount (Dogra, 2007). This usually refers to the distribution channels a company uses to make its product to the market. A consumer based

Creating a Safe and Healthy Work place Literature review - 1

Creating a Safe and Healthy Work place - Literature review Example The origins of a safe and healthy workplace have come in from the discussions which have centered on the premise of bringing out the best value for the sake of the most prized resources, i.e. the employees themselves. (Cantor, 2008). Ever since there has been debate on the pointer of the safe and healthy workplace domains, the employees have started to realize that they need to be offered the best possible avenues from where their growth and development could be ensured within the professional ranks. The safe and healthy workplace debates are being propagated because these center on the premise of bringing about a positive and the  incremental change – a change that happens for the wellness of the people at large, and in building solid links and relationships with the top management hierarchies. The safe and healthy workplace realms are always appreciated within the global organizations because these have been benchmarked with the passage of time. It is imperative to think o f these understandings in terms of the best practices as such, because this is the need of the hour (Cantor, 2008). What is significant here is to comprehend the fact that its origins get recharged whenever there are irregularities within the relevant systems, and when there is a dire need to get the act straight for the restoration of safe and healthy workplace domains. The safe and healthy workplace realms are staunchly built upon the rationale that the employees must receive the maximum benefits.

Critical analysis of management issue faced by Starbucks

Critical analysis of management issue faced by Starbucks 2. Introduction Essay two will carry out critical analysis of management issue faced by Starbucks. First of all it will discuss on the management issue faced by the company and further on will examining at the strategy that uses by Starbucks as part of their plans to recover from the management crisis. Marketing and advertising play an importance role in the part as the strategies on managing the issue. Critical analysis will be focus on the social media marketing strategy. Starbucks social media campaigns on Facebook will be examining from different viewpoints. Beginning with the success factor following by rewards that the company gained, additionally both risks and challenges of Starbuck might be facing in the future. In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). Figure 4 Revenue vs profit 2002-2008 of Starbucks. Source: Euromonitor international 2009 Figure 5 Comparable Store Sales, source: annual report of Starbuck 2008 In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Figure 6 Starbucks Facebook social networking site page screen shoot. Source: Facebook.com 2010 Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the  number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) Figure 7 Social media marketing source: www.awarenessnetworks.com The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Figure 8 Push-Pull continuum for digital marketing Source: anovagrp.com Figure 9 Push and Pull promotion strategy. Source: Philip Kotler and Gary Armstrong  2009 Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is  good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its soc ial media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). Figure 10 Engagement Scores of Top 100 Global Brands. Source : ENGAGEMENTdb, 2009 Figure 11 Engagement Varies by industry, Source : ENGAGEMENTdb , 2009 In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Figure 12 Multi-step flow and personal influence model, (Philip Kotler and Gary Armstrong  2009) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Figure 13 Average value of Fan source: Syncapse 2010 Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) Figure 14 Engagement correlates to Financial Performance, source: ENGAGEMENTdb 2009 According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. Figure 15 Challenges of social media, Source: 3.bp.blogspot.com According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.

A Comparison of Stalin and Hitler as Dictators Essay -- WW II World Wa

A Comparison of Stalin and Hitler as Dictators Adolf Hitler This assignment will introduce you to two men, Adolf Hitler and Joseph Stalin. Two men that were responsible for genocide and mass destruction, similar in many ways though on two opposing sides with completely different fundamental ideas. Adolf Hitler was born as Adolf Schicklgruber in 1889 in Braunau am Inn, in Upper Austria and committed suicide in a Berlin bunker in 1945. He was Chancellor and Fuehrer of the Nazi-Empire from 1933 to 1945. Joseph Stalin was born as Iosif Vissarionovich Dzhugashvili in 1879 in the Caucasian town of Gori in Georgia and died of a brain haemorrhage in 1953 in Moscow. As a heir of Lenin he controlled the Soviet Union from 1928 until his death in 1953. Although on two sides with fundamentally different beliefs, their dreadful regimes were very much comparable. Hitler became dictator through the use of perfect propaganda, that was absolutely essential for the nazi-empire, and the voice of the German people, whereas Stalin was not elected but took over an already existing regime as a heir of Lenin. Both men had help of others in order to be able to take the final step of gaining absolute power. Hitler had cleverly used Hindenburg and Von Papen, while Zinoviev was very much responsible for making Stalin , Lenin's heir. The gaining of other people's trust was essential for both, Stalin and Hitler careers and therefore is a noticeable similiarity. Hitler reached dictatorial power in 1933 after the Enabling Law was passed, which was only done after the burning of the Reichstag, by which the Reichstag had decreased it's influence. Stalin gained... ...lude that these two regimes were very similar in many ways. These regimes shaped the entire history of 20th century Europe and still have a great influence on our world today. There are certainly differences in between Hitler and Stalin and their regimes although I think that the regimes were very similar in many ways, such as home front live, treatment of the opposition and the use industrialisation. In addition I must say that though Hitler had exterminated millions of Jews, had millions of fanatic supporters, a huge empire and many great successes , now 50 years later Stalin's regime and the communism believes are of a greater significance to our time than Hitler is, as there are still communist countries like China and North Korea that still have great influence on the political situation we are experiencing today. A Comparison of Stalin and Hitler as Dictators Essay -- WW II World Wa A Comparison of Stalin and Hitler as Dictators Adolf Hitler This assignment will introduce you to two men, Adolf Hitler and Joseph Stalin. Two men that were responsible for genocide and mass destruction, similar in many ways though on two opposing sides with completely different fundamental ideas. Adolf Hitler was born as Adolf Schicklgruber in 1889 in Braunau am Inn, in Upper Austria and committed suicide in a Berlin bunker in 1945. He was Chancellor and Fuehrer of the Nazi-Empire from 1933 to 1945. Joseph Stalin was born as Iosif Vissarionovich Dzhugashvili in 1879 in the Caucasian town of Gori in Georgia and died of a brain haemorrhage in 1953 in Moscow. As a heir of Lenin he controlled the Soviet Union from 1928 until his death in 1953. Although on two sides with fundamentally different beliefs, their dreadful regimes were very much comparable. Hitler became dictator through the use of perfect propaganda, that was absolutely essential for the nazi-empire, and the voice of the German people, whereas Stalin was not elected but took over an already existing regime as a heir of Lenin. Both men had help of others in order to be able to take the final step of gaining absolute power. Hitler had cleverly used Hindenburg and Von Papen, while Zinoviev was very much responsible for making Stalin , Lenin's heir. The gaining of other people's trust was essential for both, Stalin and Hitler careers and therefore is a noticeable similiarity. Hitler reached dictatorial power in 1933 after the Enabling Law was passed, which was only done after the burning of the Reichstag, by which the Reichstag had decreased it's influence. Stalin gained... ...lude that these two regimes were very similar in many ways. These regimes shaped the entire history of 20th century Europe and still have a great influence on our world today. There are certainly differences in between Hitler and Stalin and their regimes although I think that the regimes were very similar in many ways, such as home front live, treatment of the opposition and the use industrialisation. In addition I must say that though Hitler had exterminated millions of Jews, had millions of fanatic supporters, a huge empire and many great successes , now 50 years later Stalin's regime and the communism believes are of a greater significance to our time than Hitler is, as there are still communist countries like China and North Korea that still have great influence on the political situation we are experiencing today.

Videogames vs Boardgames

Now a days, if you ask any children, teenagers, and even young adults about what they prefer between videogames and board games, about ninety-two percent will answer videogames without hesitation. I definitively belong to the majority of teenagers who will prefer a videogame over a board game. But if you ask me what I really believe is best option for your children, Ill have no other choice but to answer board games. It seems that very quickly board games are becoming a thing of the past. More and more parents are choosing to purchase video games for their children instead of board games.Even the board games industries are trying to add some technological features to their games, hoping that it can make clients more interested in the product. What most of the parents don’t know, is the damage they are doing to their kids by buying them videogames. The consequences for using videogames are many, and even though they have some benefits of their own, for example they can help you focus by working with the left side of the brain (in case you are right handed), or with the right side if you are left handed. But even though, they are not worth the damage.And even if you think it is worth it, board games also provide you that benefit, without collateral damage. Another reason why you shouldn’t buy videogames to your children is because you are enforcing them to isolate from the rest of the society. Do you think staying home playing video games instead of exercising or spending healthy time with friends and family is good for your children? It is NOT good; it is only making them live in an inexistent world, where they look just the way they want. A world full of violence, an inappropriate stuff; because a fact is that 60% of middle school boys have at least one Mature-rated game.And actually I believe most of the parents know that video games are not good, but they still prefer to use the easy way to keep they’re children silent and entertained at the same time. Don’t you think this is enough proof? Well now I? ll tell you why board games are the perfect alternative. They make your children THINK; do things the hard way by themselves. Maybe they are not going to be as quiet as they were with video games, but it is just because they are not isolating themselves anymore, the board game is going to force them to communicate with other people; make them more sociable.Without mentioning that it is cheaper and easier to move to other places. So now think twice before you buy a new Wii, or a new Nintendo for your 9-year-old boy. Think of the long-term consequences, instead of what is easier for you. Is it worth to make a violent boy who learns from what he sees just because you were too lazy? It is not, remember parents are supposed to be the responsible adults who make the right decision to raise their children, not the ones that will buy their children anything just so they don’t bother you anymore.

Prohibition

Issue #10 Was prohibition a failure? In 1919, the Volstead Act outlawed alcoholic beverages with an alcoholic content over 0. 5 percent. This topic is debated in the book, Taking Sides; there are two opposing sides to the question, â€Å"was prohibition a failure? † David E. Kyvig argues that the Volstead act did not specifically prohibit the use or consumption of alcohol beverages and that liquor was still being provided by gangland bootleggers to provide alcohol to the demands of the consumers.Regardless of the efforts to enforce the law the federal government failed to create an acceptable institutional network that insured the obedience of the people. Even though the consumption of alcohol did drop significantly during the 1920s, the legislation failed to eliminate drinking. On the other hand, J. C. Burnham argues that the enforcement of the prohibition laws were effective in certain areas. The enactment of the prohibition laws led to several positive social significances. For example, during the 1920s, there were fewer people arrested for public drunkenness and fewer people being treated for alcohol related diseases. He concludes that the prohibition was more of a success than a failure. Prohibition led to the first and the only time an Amendment of United States Constitution was repealed more than once. Personally, I think that the Volstead Act of 1919 was a failure and the prohibition laws gave rise to speakeasies and organized crime. David E. Kyvig states that the prohibition was a failure.When the Volstead Act was passed not every American felt obligated to stop drinking alcohol. The consumers were being supplied at first in small amounts but as time progressed they were being supplied in excess amounts of alcoholic beverages. The Volstead Act banned manufacturing of â€Å"intoxicating liquors for beverage purposes† but it did not state that they could not transport, sale, import, or export intoxicating liquors, thus making it legal to pur chase or use and it was not a crime to do so. It allowed people to continue to possess intoxicant beverages prior to prohibition.The act outlawed all beverages with alcoholic contents over the set amount of 0. 5 percent. People in many different parts of the United States voluntarily obeyed the Eighteenth Amendment; citizens elsewhere deliberately chose to ignore it. These kinds of violations seemed to significantly grow in small towns as well as large cities. National prohibition quickly gained an image, not as a law which significantly reduced the use of alcoholic beverages, but relatively as a law that was broadly disobeyed by many.As alcohol became more in demand it created an opportunity for bootleggers to make money off of supplying to the demands made by the people. Crime rates escalated greatly as well as violent outbreaks between those competing for territory. In the 1920s the prisons contained a little over 5,000 inmates, after ten years the number of inmates in prisons co ntained over 12,000, more than 4,000 of those inmates were incarcerated for liquor violations. The court systems were so overwhelmed by the national prohibition and were overworked with all the trials they had.Prohibition may have reduced the consumption of alcohol in the United States, the law fell substantially short of all expectations it had. J. C. Burnham counter argues that Prohibition was quite effective in many places. He goes on to say that prohibition began well before 1920, in addition to the local wide spread of the local prohibition laws, federal laws greatly restricted the production and sale of alcoholic beverages mostly in the beginning in 1917.Manufactures of distilled spirits beverages as an example, had been forbidden for more than three months when the congress passed the Eighteenth Amendment. The Eighteenth Amendment was created to prohibit the manufacturing, selling, importing, or transporting of â€Å"intoxicating liquors†. It was designed to kill all t he liquor businesses and the saloons in particular. The Amendment did not prohibit people from possessing or drinking alcohol. Burnham reinforces his position by stating that the prohibition had a positive impact on society.The prohibition cased a decrease of arrests for public drunkenness, fewer hospitalizations for alcoholism and less incidences of other alcohol related disease, like cirrhosis of the liver from 1918 to 1920-1922. The most substantial evidence that prohibition did not fail was in the mental hospital admission rates. People who had to deal with alcohol related mental diseases were impressed with the recent reviewing of New York state hospitals mental hospital admissions rate was only 1. 9 percent for 1920. With the topic question, Was prohibition a failure? David E.Kyvig made a clear, well defined and easy to understand argument compared to J. C. Burnham. Burnham’s argument was difficult to understand where he stood in his argument. He would say a few reasons how prohibition failed in on aspect but then he would give on reason why it did not. It was hard to keep track when he was defending the side he was on. Kyvig, on the other hand made it very clear how prohibition failed in certain aspects and he explained exactly how it failed. He gave specific reasons as to why people would ignore and break the law to get their alcohol.He explains the negative effects the prohibition had on society. How prohibition created an opportunity for bootleggers to make money by supply what the people were demanding. He clarifies how crime rates went up as well as how violence broke out due to bootleggers fighting for territory. David E. Kyvig gave a more in depth explanation than J. C. Burnham; he was able to support his claims and had provided clear and precise answers. He gave you statistics to prove what he was stating. With all the evidence that he was able present he persuaded me into believing that in reality prohibition did fail.The question is, wa s prohibition a failure? I must agree with Kyvig, prohibition did in fact fail in many ways. The prohibition law was not favored by many people and that was proven by the high crime rates, the high amount of court hearings relating to violations of the prohibition law, and the failure of Congress to provide enough enforcement. Even when the Eighteenth Amendment and the Volstead Act were passed people never stopped drinking. Physicians were able to legally prescribe alcohol to their patients, 57,000 pharmacists obtained licenses to dispense liquor.As the law enforcements began cracking down on the consumption of alchol it opened a door for bootleggers to come into business and make money off of those who demanded alcohol. Bootleggers like Al Capone became very successful in his dispensing of alcohol. He says that prohibition was just a business to him and he supplied what was being demanded. Violence became evident as more bootleggers began compete with other groups for territory. As these fights over territories became more and more prominent, many people were being killed due to the rival gangs. However I do believe that there were some ood out comes from prohibition. There were fewer drunkards out in public, less alcohol incidents and hospitalization due to alcoholism. I think the prohibition laws could have worked if there weren’t so many loop holes for people to get away with things. So all in all, both sides of this topic had very good, valid point. David E. Kyvig proves that the prohibition law failed. He does acknowledge that the consumption rate of alcohol has decreased but that it was inevitable to stop everyone from drinking alcohol ever. So really this was a noble experiment but evidently failed.